He is the CEO of the distribution company Embaúba Filmes and Embaúba Play. He began his career in film club in the 1990s. He was coordinator and programmer of two important movie theaters in Belo Horizonte, Cine Humberto Mauro and Cine 104 and curator of several festivals, as Belo Horizonte International Short Film Festival of Belo Horizonte and Semana Film Festival.