More than 35 years of experience in the audiovisual industry, veteran of festivals and international markets. He started as a sales executive at Icaic, Cuba. Based in Brazil since the 1990s, he was sales director at Grupo Novo. Founder and CEO of Mexican distribution company Latinofusion. In 2011 he created Habanero Film Sales, an independent company based in Brazil that acts as an international sales agent for Ibero-American films.