Sociologist and cultural manager, lecturer, consultant and audience designer. Originally from Barcelona, she has lived and worked in Berlin since 2001. Since 2009 she is the coordinator of the Berlinale-World Cinema Fund, a high-profile film funding initiative. As an independent professional, she designs training programmes that include workshops, lectures and project consultancy in the areas of financing and audience development, aimed at both academic and industry professionals. She also works as a jury member or project selector for institutions in Spain, Latin America and beyond. Trained in audience design through Eave and TFL, she provides individual project consultations for filmmakers, mentors future audience designers, and collaborates with film projects (spanning series, animation, fiction, and documentary) to strengthen their connection with audiences. Her work extends globally to initiatives such as DOC:CO (Colombia), Cariforum (Caribbean), Berlinale Talents and Berlinale Coproduction Market, European Film Festival (Kyrgyzstan), Vilnius Meeting Point, Estonian Film Institute, Midpoint, Ouaga Film Lab (Burkina Faso), Taller de Impulso DCP (Cantabria, Spain), Fonprocine (Dominican Republic), Locarno Open Doors, Brasil CineMundi Nuevas Miradas (Cuba), BAM (Colombia), among others.