Head of the TV Channel Globo in Minas, Marina Crespi has built a long career at the network. Since 1998, she has worked across areas such as Journalism, Entertainment, Branding, Promotions, and Research. She has held roles in several regions of Brazil, developing regional multiplatform products aligned with local culture. Based in Belo Horizonte since 2017, she has strengthened programming and created new formats that expand and celebrate Minas Gerais’ cultural identity. She structured the Promotions and Research departments and initiated the management of Marketing and Digital. Today, TV Globo Channel in Minas operates in a multiplatform model, with activations in public and private spaces and a strong digital presence, connecting diverse audiences to Brazil’s most-watched content.
